A media kit is a document that outlines the key facts and statistics about your blog. Generally, you send it to advertisers or brands you want to collab with. A brochure has a very different vibe. It’s more styled for the general public, aka your target audience, rather than for future collabers. A brochure can highlight your work, pricing, testimonials and answer common questions.
Today, I’m going to help you make one. If you don’t have the time to make your own, you can always purchase a template from Creative Market. Otherwise, you can use InDesign, Photoshop, Canva or Word to put all your content together.
Showcase your work. When designing your brochure, you want to keep your work at the forefront. Whether you decide to use an entire page or a quarter of the page, keep your work in front of your audience. When someone is looking through your brochure it is because they are already interested in your products or services, don’t get stingy on them now!
Detail your pricing. Keep your pricing out in the open for your clients. It allows people to know immediately if you are within their price range. This saves you time answering emails and inquiries, not to mention gets you directly in front of the perfect target audience for you.
Explain your process. Before someone makes a financial investment, no matter how large or small, they like to know what’s going to happen next. Walk them through what will happen before they decide to purchase your product or service and they are more likely to move to their next step. The more questions you answer upfront the stronger your bond and relationship become with your clients.
Showcase your testimonials. There is no reason to keep good news about your company to yourself. Ever. Let everyone know that others have found success with you and it will comfort those clients on the edge.
Do you currently use a brochure in your sales process? What’s your favorite feature of your brochure?