As a small business owner or blogger, social media is a life saver. Well, if you can make it work for you. Today, I want to talk to you about setting up the perfect Pinterest account. To start finding any real success on Pinterest, you should start with a great foundation!
Create a business account.
Pinterest business accounts are completely worth the under 2 minute process of converting. They offer you Pinterest Analytics (score!), access to Pinterest ads and countless other features.
Follow the quick steps below to convert to a business account.
- Log into your account
- Go to Pinterest for Business
- Select Convert Now
- Fill in your information and select Convert
Optimize your profile
Whether or not you already have a profile, you should read over these tips. There are a couple of very easy (and totally worth it) fixes that you can most likely make to ensure your account is #goals.
- Your name should include the name of your business with a little snap at what your business name actually means. This little snap could be your tagline, or a few words that are rich in keywords you want to be found for.
For example, if you’re a mommy blogger, your name may look like this: MomsRUs | Helping moms with easy DIY tutorials
- It’s photo time! Use an image that is clear and professional(ish). Your account should be personable and approachable, so an inviting and smiling face is the fastest way to do that. If you can’t afford a professional photographer, take your camera outdoors (natural light) and get comfortable!
Pro tip, use one image for your website and all your social media accounts to make your profile easily recognizable.
- I suggest your bio including these criteria, who you are, what you do and a call to action. When someone sees your pins, they might be interested in who you are. You don’t want them coming to your profile and leaving more confused from a bio that doesn’t make sense.
For example, I’m a single mom of 3 amazing kids. In my free time I make DIY tutorials that help moms save money and time. Check out my free knitting pattern! www.link.com
It should flow something like this, I’m a ______. I help ______ with ______. Check out my ____. Feel free to get creative with the process, but remember you have a 160 character limit!
Create your boards
Once your profile is all set, you’ll want to start setting up your boards.
Create your boards based off of what you already segment your website into. If you offer tips for social media, design and blogging. Once you have those three main concepts, consider how you can segment those options further. For social media, consider segmenting by social media account, i.e., Pinterest, Instagram, Facebook and Twitter.
Once you’ve created your board, fill the bio with keywords. A great tip for this is to search the name of your board and see what words auto-populate in Pinterest’s search engine.
Pro tip, create a board solely for your content so people can easily look through your pins!
Your account is officially set-up! Now, it’s time to start pinning.
To create your pin you can use any Adobe software or an online design program, like Canva. Once you’ve uploaded it to your website, include a keyword rich description to help your pins get found in Pinterest’s search engine. Add your pin to your website specific board and any other board that is related.
Now that you’re a pinning master, what tips do you have for creating the perfect Pinterest account? Share them in the comments section below!